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Why imagery is dominating social media in travel in 2012
NB: This is a guest article by by Anthony Rawlins, CEO of Digital Visitor, a social media and marketing agency for travel and tourism organisations globally. This year in social media, imagery – photos...
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Summer breezes in with Aviator sunglasses and Instagram at Element Hotels
If pictures are indeed worth a 1,000 words, then sharing them on Twitter via Instagram must translate into tons of marketing merit. That’s what the marketing guru’s at Starwood’s Element Hotels hope...
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How to use great customer service to trigger social media attention [15 TIPS]
Remarkable customer service pays dividends in the travel industry by increasing loyalty and word of mouth buzz. But while customer service has always been a prerequisite to success in the hotel...
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New world brings old to your mail box via social media
Cards In The Post is hoping to bring about a revival in travellers sending traditional postcards home by making it as easy as updating your social media profile. The UK company is working on the basis...
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Two thirds of mobile bookers are expecting to travel within 24 hours
Expedia says nearly 70% of customers using a mobile device to book one of its travel product are looking to travel within the next 24 hours. The online travel agency has examined the travel habits of...
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Augmented reality and filters gone mad – add the Northern Lights to any...
Such is the craze for allowing the amateur photographer to turn their images into semi-professional masterpieces via filters, all manner of services are now hitting the market. This isn’t just confined...
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Travel dreamers beware: Fake Instagram accounts offering free flights
Last night, as I was waiting to take off from the DFW Airport in Texas, I came across the following promise on an Instagram account labeled Ray Ban America: “Follow and share this account and get a...
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Rihanna previews her flirtatious, adventurous campaign for Visit Barbados
The Barbados Tourism Authority took up a new look this past year, partnering with one of the island’s most well-known exports: pop superstar Rihanna. With 63 million followers on Tumblr, 26.5 million...
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With Zapd, use your iPhone to build websites for viewing on any device
Nearly a year ago, the startup Zapd launched iPhone app for building a website, a kind of mobile-first Tumblr. Users can create a website on their iPhone without having to use a laptop or desktop...
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In a major update, the Now iPhone app turns live public photo streams into a...
Now is an iPhone app that takes advantage of live public photo streams—such as from Instagram—and helps users find the most exciting parties, concerts, restaurants, and other events at a destination in...
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Australian island plants a big flag on Instagram, reaps benefit of a winning...
Hamilton Island, located off the Queensland coast of Australia, has scored a winner on Instagram when trying to market the destination to travelers. The Island threw open a contest where Instagram...
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Why browsing travel photos from friends is not very interesting – and...
NB: This is a viewpoint from Drew Meyers, co-founder of Oh Hey World. There have been repeated business attempts in the travel space around showing you Facebook-based or other photos from friends in a...
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Rough guide for brands to the new hashtags on Facebook
SOCIAL: It was always going to happen (and indeed many users did so anyway, regardless of whether it had any functionality or not), but Facebook launched its own hashtag tools this week. Cue a new...
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Hoteliers: this is how you use Instagram effectively
NB: This is a viewpoint from Maddy Fuller, account manager at Blue Magnet Interactive. Instagram has obviously taken the social sharing world by storm and, post-acquisition by Facebook, doesn’t seem to...
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SOCIAL – Product news, launches and more – July 2013
The latest social news, launches and more from around the travel, tourism and hospitality industry in July 2013. Monday July 1, 2013 Loews Hotels is sending its director of social media, Piper Stevens,...
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10 best airline uses of Instagram
Facebook surprised everybody in 2012 when it purchased Instagram, the photo-sharing app (which now shares videos, too) for a jaw-dropping $1 billion. The reason behind this purchase was simply the...
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SOCIAL – Product news, launches and more – August 2013
The latest social news, launches and more from around the travel, tourism and hospitality industry in August 2013. Thursday 22 August 2013: TrustYou throws reputation management tools at restaurants....
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Travel SOCIAL – Product news, launches and more – September 2013
The latest social news, launches and more from around the travel, tourism and hospitality industry in September 2013. Sunday 1 September 2013: Melia Hotels renews ReviewPro social media monitoring...
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It can be done – how to convert Instagram followers into customers
SOCIAL: Instagram – the photo-sharing network which can turn a very average photographer into a potential Annie Leibovitz. But with travel being a very visual experience it’s no surprise that many...
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World’s first Instagram-themed hotel
Many hotels talk about their social media strategies, but only Australia’s 1888 Hotel has been designed in every detail to please users of Instagram, the photo- and video-sharing site. Anyone with more...
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